EASTERN HISTORY

Established in 1983, today Eastern has the finest grip on the Indian spice market,( a feat achieved with the hard work of Mr. M. E. Meeran). Take a moment and dive into the history of being India’s No.1 Spice Exporter

1968 › ESTABLISHMENT
1968

The beginning of the road


Mr. M. E. Meeran laid foundation to Eastern Trading Company, popularly known as ETC.

1976

Becoming the Largest Distributors

Mr. Meeran entered the distribution business, which is reputed for the most disciplined and profitable distribution system.

1983

Established Eastern Coffee and Curry Powder

Eastern set up its full-fledged spice factory and Coffee powder manufacturing facility in Adimali, the leading spice producing district in Kerala.

1985

Introduction of Blended Spices

With the expansion of business to neighboring districts and a steady increase in demand of Eastern spices, the range of ‘Blended Spices’ were introduced. These were instant hits among the Malayali population. The Eastern Chicken Masala, Eastern Meat Masala and Eastern Sambhar Masala marked the beginning of Eastern’s innovative food products.

1989

Eastern Condiments Pvt. Ltd Incorporated

Eastern Condiments Private Limited was incorporated in 1989.

1991

Eastern Treads

Company expands its business in the line of treads.

1992-93

Quality Testing Labs

From the very beginning, product quality has been Eastern’s prime agenda, making no compromise with its taste, texture and aroma. To make it 100% sure, Eastern set up its own indigenous lab- being the only such lab in Asia- which now has been upgraded to international standards.

1995

Expansion of Trade

With the debut of Mr. Navas Meeran into the Eastern chain of business, the company steadily expanded its ventures out side Kerala. And to match the rising demands, Mr. Meeran set up a new factory in Theni, in the adjacent state of Tamil Nadu.

The very same year, Eastern set up its export facility, which today reaches consumers in 15 countries worldwide. And today Eastern is the proud and undisputed – 17 time – recipient of the ‘Largest exporter of spice masala in consumer packs’ from the ,Spices Board Of India’.

1999

Sunidra Mattress

India’s most comfortable mattresses – Sunidra – a flagship company of Eastern Group, started production in 1999.

2000

New Factory in Adimali


New production unit is set up in Adimali to cater to the rising consumer demands for Eastern spices.

2000

Eastern Aqua Mineral

Eastern Aqua MineralEastern Aqua Mineral is the Quality Packaged Drinking water from the Eastern Group of Companies. Another venture aimed at the goodwill of providing safe drinking water to our people.

2001

Eastern Newton School

Availing quality education to students from the remotest places of eastern Kerala, Eastern Group set up a top-notch CBSE affiliated school called ‘Eastern Public School’ at Adimali. It was later affiliated to the Newton Public School Delhi.

2003

Wind Energy

Owing to the nature that gives us all these spices, in a step towards sustainable development, Eastern’s first Wind Mills sprouted up on the soils of Nagercoil.

2004

Rice Products

Determined to deliver the best quality food to every citizen, Eastern entered the Indian granaries. New range of Rice Products were launched, with its packaging factory based in Adimali.

2005

Cold Storage Unit at Theni

Catering to boost the production of ‘Ready-to-cook’ range of products, Eastern installed a cold storage unit in Theni, Tamil Nadu.

2005

Adimali Lab

Safety and quality of the product have always topped Easter Group’s priorities. Eastern set up its full automated hi-tech lab in Adimali. This is the only independent NABL accredited laboratory for testing spice quality.

2007

Takes over ‘Mohanlal Taste Buds’

Mohanlal's taste buds logo

More spice added to the spice family.

2007

Eastern RAK Factory

Expansion of trade meant rise in demand for products. In a move to cater to the Middle East consumers Eastern set up its production unit in Ras Al Khaimah, Dubai.

2010

Tie up with McCormick

Strategic Tie up with McCormick the World’s largest Spices company.

2010

Head Quarters in Cochin

Eastern opened its corporate office, incorporating all its flagships. The building utilizes a majority of its power requirements from the solar panels installed on its roof top, and houses one of the best work environments.

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