Whether you’re planning SEO for a Shopify store or another website, here’s an SEO checklist to help you climb those search results. Search engine optimization (SEO) has come a long way since the days of keyword stuffing and clickbait copy. Off-page SEO refers to actions that happen off your website, like earning links from reputable sites in your industry. With the Professional’s Guide to SEO, you’ll discover how to rank in a SERP saturated with the most authoritative websites. Level-up your search strategy with our guide for practicing SEO professionals.

Does LinkedIn help SEO?

These ten organic search listings are what people compete for when they invest in SEO. The first set of results are paid search ads that people pay for to get displayed right on top of Google SERP for this particular keyword. The whole SEO game is a race to get your website’s landing pages to rank on a search engine’s first page of results for a particular search query. It is something that everyone is talking about and searching for in the digital marketing community. In fact, the term “SEO” gets between 10k and 100k searches every month on Google. For example, a website containing text that hasn’t been updated for years may not rank highly.

The Authority for All Things SEO

In addition to linking to your homepage in social media profiles, you should also be regularly sharing your blog posts with your feed. This earns you referral traffic, and the more eyes on a post, the higher the chances of generating backlinks. Using an SEO digital marketing strategy, you can rank well in search results and attract more organic (free) traffic to your site, meaning people find and click on your content without paid ads.

Search Engine Optimization (SEO) is the practice of continuously optimizing a website for higher rankings in the organic search results, with a focus on popular search engines like Google. ’ article, it’s worth addressing something many people get confused — the difference between SEO vs SEM. Both are critical components of any successful digital marketing campaign, and SEO is actually a subset of SEM. The main difference, which we go into BHS Links much more detail here, is that SEM employs paid search engine advertising to target specific demographics. Off-page SEO is another process of improving your rank on the search engine results page. It also helps to strengthen the credibility of your website and build a sense of domain authority and trustworthiness.

• What they mean is that you should find synonyms and related keywords and “sprinkle them” across the page to make sure Google knows what it’s about.
• You can use keyword tools and either study individual competitor pages or their entire websites to learn what terms they’re targeting.
• Effective on-page SEO helps users quickly find answers to their questions.
• AI is impacting search engine optimization, a core aspect of digital marketing.
• H2 headings should include your keyword and be used to organize major themes, while H3s and H4s are for introducing smaller concepts.

If you use WordPress, the SEO plugin Yoast offers suggestions for title tags and descriptions, along with a snippet editor that allows you to preview how your page will look on Google. Thus, it is important to know what SEO keyword research is and perform it efficiently. We have listed some of the best practices to improve SEO and keep you ahead of the competition. There are multiple ways to meet this criteria with AI-generated content. Perhaps you use AI to create an outline, then write the draft yourself, weaving in your (or another expert’s) experience to show credibility. Reference recent studies and fact-check the AI suggestions to ensure accuracy.