I saw that most of the content ranking for “SEO Audit” listed out non-technical steps. Most of the content ranking for “increase website traffic” listed bite-sized traffic tips. When it comes to search engine optimization, short URLs generally outperform long URLs.

Ranking

Since link building is so difficult and time-consuming, we also recommend reaching out to a professional agency like The HOTH to help. We already touched on this, but it’s not just total links you’re after. If you’ve optimized your website and content, it’s now time to move onto your off-page SEO.

Local Strategies: How Better Online Reputation Drives Revenue

This time, the link to my competitor’s page is part of a big list of resources. That’s why I invest a lot of my marketing budget into content design. The design might be the most underrated part of content marketing. Data is just one type of “Hook” that you can use to build links to your content. And I knew that publishing another list of 20 tools wouldn’t work.

• Click on a paid listing, and the advertiser will pay for that click.
• Once you identify your seed keywords, use them to find related keywords using a keyword research tool.
• It’s about providing a great experience and generating leads and revenue.
• Tools like Ahrefs and Semrush are invaluable for this process.
• It’s possible to block search engine crawlers from part or all of your site, or instruct search engines to avoid storing certain pages in their index.

Robust topic clusters position you as an authority on particular subjects and create internal linking opportunities—both of which boost SEO performance. Add relevant internal links to your existing content, and generate a list of topics for future content that build upon existing clusters or form new ones. But make no mistake about the factors at the bottom of this list. As you can see in the below chart, “Other” factors, like unlinked mentions, social signals, domain history, outbound links, and site structure, carry 1% weight. But given that there are at least 200 Google ranking factors; that’s at least 189 “other” factors that collectively make up that 1%. In other words, those seemingly small factors, like keywords in URL, that on their own make up 1%, are not so small.

If you have a post about hiking tips and you have two backlinks, one from a post about outdoor sports and the other from a post about politics, the former backlink is much more valuable. A well-written title tag and meta description is your only chance to catch the user’s attention in the SERP. Image compression is a process that removes some unnecessary image data while preserving image quality. It can be very useful for content-heavy websites (like news magazines or larger blogs). If you run a WordPress website, there’s an official AMP plugin to help you with BHS Links implementation. These links include contextual in-text links or “further reading” boxes that link to other pages from your website that might be interesting for your visitor.