Link velocity is a measurement of how many links you gain over time. Although links from Wikipedia are Nofollow, Wikipedia backlinks are highly authoritative. Google knows the difference between user generated content and site published content. Links coming from the main content of a page are known as contextual or editorial links. You want to have links from lots of different domains and IP ranges for maximum effect. A link from a domain and/or page that is relevant… is much more valuable than a link coming from an irrelevant site.

• When you include structured data, it can give your content an additional opportunity to rank near the top of search results.
• SEO is constantly evolving, but some ranking factors remain at the core of successful strategies in 2025.
• Improving these metrics can lead to better engagement, higher rankings, and ultimately, more conversions from your organic search traffic.
• To ensure Google can understand your site structure, submit a sitemap, which is essentially a site directory.

The tool scours search engine result pages for your specified keywords, providing you with a snapshot of where your business stands in the local digital landscape. In BHS Links essence, running Local Services Ads is about taking a proactive step towards improving your local rankings. It’s an investment that can reap significant benefits, not only in terms of visibility but also in attracting and securing potential customers. Remember, in the world of local SEO ranking factors, leveraging every opportunity can make a substantial difference. Google Local Services Ads are designed to appear at the very top of relevant search results.

1 High-Quality and Original Content

Collecting document complete or fully rendered times requires a full browser. Additionally, document complete and fully rendered times depend almost as much on the capabilities of the browser loading the page as they do on the design, structure, and content of the website. Using TTFB to determine the “performance” or “speed” could perhaps be explainable by the increased time and effort required to capture such data from the Google crawler. We suspect over time, though, that page rendering time will also factor into rankings due to the high indication of the importance of user experience. Large image files can significantly slow down a website’s load time, negatively affecting user experience and search rankings. High-quality backlinks signal to search engines that your site is a trustworthy and valuable source of information.

Content relevance

In 2016, Google said that backlinks are one of their top three ranking factors. Plus, many studies have found a strong correlation between links and organic traffic. Search engine optimization focuses on improving a website and its content, while pay-per-click advertising focuses on improving an ad campaign and its ads. Encourage customers to leave reviews on Google, as well as other relevant third-party review sites. Positive reviews can boost your local search engine ranking score, improving your chances of appearing in the local pack.

By leveraging tools that provide real-time data, you can make informed decisions and adjust your content and marketing strategies accordingly. Investing your time in understanding how to check your rankings can transform your approach to digital marketing. Another way to boost user engagement on your site and appeal to search engines is by consistently publishing high-quality content on your site. Search engines want to provide the best results possible, so they give top rankings to sites that have well-researched, in-depth, and well-crafted content. Your goal should be to have your local listings serve as reliable signposts that point search engines and potential customers to your business.

The primary category you assign to your business can directly impact your local SEO ranking factors, too. This category should reflect the main focus of your business, offering a quick, clear snapshot to both the search engine and potential customers. High-quality backlinks come from reputable, relevant sites within your industry or niche and signal to search engines that other authoritative entities endorse your content. This external validation boosts your site’s trustworthiness in the eyes of search engines, thereby improving your rankings in search results.