Google stopped displaying the page rank of websites because so many people were abusing it. However, you can use various third-party methods to evaluate a website’s quality or authority, which is somewhat comparable to page rank but not quite. Therefore, it’s crucial to properly evaluate the website’s quality before beginning the process of obtaining backlinks from it. Check the websites from where your rivals are receiving backlinks and make an effort to obtain links from those sites as one method of obtaining backlinks. You can use tools like aHrefs, Moz Link Explorer, Majestic, Backlink Checker, and others to examine the backlinks of your rivals.

• This is by far the most challenging aspect of off-site optimization.
• Even though branded searches often correlate with organic search traffic, there’s no evidence to suggest that they’re a direct ranking factor.
• This article dives deep into the realm of off-page SEO, shedding light on its importance and sharing actionable strategies to enhance your website’s visibility and authority.
• So we know that some of the pages are going to the homepage for brand mentions.
• Encouraging satisfied customers to share their positive experiences online is a strategy that can enhance your site’s E-E-A-T in the eyes of Google and other search engines.

Guest posting is the practice of publishing articles on another website with a byline attached to it. In its simplest form, guest blogging means writing an article for someone else’s blog. If a customer leaves a comment on your Facebook page or says something nice about you on Twitter, reply! Even if it’s just a simple “Thank you so much for your kind words! A citation is an online mention of your business’ name, BHS Links address and phone number (also known as NAP).

What Are the Off-Page SEO Techniques?

Most of the time in LLM traffic, the site mentions will bring the resources that you’re going to see in these conversations will link to brand mentions and that will be for homepages. So we’re talking about the age of mSEO, multi-search engine optimization. What I mean by that is that your users can come from all over the place. One of its off-page SEO tools is the Backlink Checker, which can analyze a page or site’s backlinks.

The content will be a duplicate of your original content, so search engines won’t index it. But it can still help to build brand authority and attract backlinks. The goal is to make your site appear more authoritative, relevant, and credible to search engines by securing links and mentions from external websites and sources. According to Whitespark (2020), who also surveyed a group of SEO experts to find out which ranking factors contributed the most to local SEO, off-page accounted for over 50% of total rankings too. Of that over 50%, backlinks represented 15% of total rankings for Local Pack results and 31% of total rankings for local organic results.

Off-Page SEO vs On-Page SEO vs Technical SEO

Each website has a backlink profile made up of external links pointing to its pages. On an average, 38.4% of businesses spend between $1,000 to $5,000 on link building monthly. Next, you’re going to have to compare where you stand against your competitors. So, if you find excel or G-sheet more convenient, consolidate all your backlink profile data at one location. While great content with correct on-page optimization engages the users, it’s the off-page optimization that spreads the word around of its presence. Content marketing is a valuable strategy for connecting with your desired audience by offering content that addresses their specific needs and challenges.

Site Speed and Mobile Optimization

For example, the news section of SearchEngineJournal gains a lot of traffic and popularity by publishing PR and the latest updates from the marketing/SEO world. Creating buzz-worthy content is an off-page SEO technique that can thrust your brand into the spotlight. In addition to Google’s own listings, partner with other review platforms based on your industry, such as Trustpilot, G2, and others. But it’s not just about garnering reviews; it’s also about engaging with them. Responding to positive or negative feedback shows that you value customer input and are committed to maintaining high service standards. However, to simplify the process, you can use AIOSEO’s local SEO feature.