If your website is difficult for users to navigate and search engines to crawl, your keyword rankings will likely be negatively impacted. The search engine frequently updates its algorithms to enhance user experience, provide accurate results, and thwart black-hat SEO practices. Certain algorithm updates target practices like keyword stuffing, link spam, poor mobile usability, weak E-A-T signals, etc. The first step in SEO Anomaly content optimization is conducting periodic content audits. You need to identify outdated, irrelevant, or underperforming content.

Learn SEO

However, there are certainly more advanced link building tactics to be successful in today’s extremely competitive landscape. The other half is generating highly authoritative and valuable inbound links from third-party websites. Determine the page that you want to rank for each keyword target, and then figure out a way for your title to stand out from all the others. Make sure that your site has a solid website structure, fix any broken links, and resolve any duplicate content issues. Set a solid foundation for yours by resolving any technical issues that may diminish your organic keyword visibility. Cross-referencing your organic keyword research with paid advertising data can also help uncover new opportunities and fill gaps.

To find out, we looked at the correlation of page authority (measured by Ahrefs URL Rating) and rankings. Also, keyword-matched H1s have essentially no relationship with higher Google rankings. Similar to our title tag findings, most pages in Google’s results have a matching keyword in the page’s H1 tag. Sure enough, we found that most title tags on the first page of Google contain all or part of the keyword that they rank for. Many SEO experts agree that getting multiple backlinks from the same domain has diminishing returns.

What is SEO: A Complete Guide to Search Engine Optimization

A feature graphic is a mandatory asset, and you must upload it to your Google Play Console even if you don’t use a promo video with your store listing. A well-designed feature graphic is highly relevant for mobile games and can significantly impact video open rates. Keyword research and optimization should be an ongoing process. Keywords need to be verified in practice, and some may simply not be within our app’s reach, at least temporarily.

• Promo videos can significantly improve app conversion rates, so invest some time in creating them.
• Moreover, Schema markup benefits mobile users and voice search by presenting concise information that’s easy to consume.
• No matter how smart you are, your competitors have already figured out—either by accident or design—which keywords are the most lucrative.

Although it’s not included among ranking factors, It’s a component of Google’s Search Quality Rater Guidelines. E-E-AT gauges the qualification of content creators on Google. The right keyword is relevant to the focus of your website, valuable to your target audience, and possible to rank for given your current domain authority. An SEO audit is the process of checking how well your website is optimized to be found by search engines.

The more backlinks your site has, the higher you may be able to rank. That’s because, as you might already know, Google’s algorithm takes into account backlinks. Capitalizing on keywords I’m already ranking for without trying. And if you’re ranking for that term by accident, imagine how easy it will be to rank if you actually TRY to rank for it.

Many believe that Schema markup gives search engines a better understanding of what your content means. This deeper understanding will encourage them to show your site to more people. While most pages that rank for a keyword have that keyword in their title tag, a keyword-optimized title tag doesn’t appear to correlate with higher rankings on the first page. Keyword Overview shows the top-ranking page has 2,200 backlinks from over 100 websites (referring domains). Tools like Ubersuggest and Google Search Console provide basic ranking data without any cost.

While the actual website design and layout on mobile can be different to optimize the user experience, the content must still be the same as the desktop site. So, if you thought it’s as straightforward as deleting some sections of text, it’s not. Just like you’ll likely need the help of pros to improve your page speed, mobile optimization is also best entrusted to website design agencies that focus on technical SEO. Not only will pages that load faster lower your bounce rate, but Google’s algorithm also uses it as a factor when ranking websites.