This can help Google or any other search engines determine the quality of the content. The next step is to strategically incorporate your target keywords into your page and content. This approach to passage ranking helps Google pull out the best bits of your content to answer specific questions and queries people are searching for. Use relevant keywords within your headings naturally and ensure they accurately describe the content within each section. Well, because having a mobile-friendly website improve user experience and can generate traffic. You can add it to your website to increase time on site and reduce bounce rate – both important engagement factors that can affect rankings.

When you have links to related content to provide more context or information on a topic, people are likely to click on them to learn more. Create pages that are optimised for relevant keywords and then group them together so searchers (and Google) can find them. For links and guest posts, and some social media signals, you will need other people to organically help you or agree to do so once you reach out to them. Researching and analyzing your website is an important part of our process. You know your own site and industry better than we do, and we’re the on-page SEO experts. We help you rank at the top of the search engine results pages using a collaborative effort that merges business and SEO data to formulate a plan.

Metadata optimization

Even though Google says that it’s okay to use AI content, they’re also well-known for flipping their stance at any moment. Your goal is to show Google that your content is written by trustworthy and experienced experts who know what they’re talking about. Think of E.E.A.T as a set of quality criteria that Google uses to assess your content’s quality, reliability and trustworthiness. Ensure that you have timestamps on your pages the reflect when the content was last updated. This means that Google (and your readers) cares about how up-to-date your content is.

When ordering the optimized blog posts, we will ask you for your target keywords for the piece, which will guide the topic. If you also order the content strategy, we conduct keyword research and provide topic ideas. In either case, you are able to choose the topic with our on-page SEO services. Strategic changes to your website’s content can help search engines better understand your intent, so you can rank higher for relevant keywords. Higher search rankings translate to more organic website traffic and more conversions. URLs are the locations or addresses SEO Anomaly for individual pieces of content on the web.

They tell search engines about the scope of your article and can improve your rankings if done right. The same applies to your website structure—the categories on your site and the way posts and pages are organized. Having good on-page SEO assures search engines that your website has high-quality content that is worth ranking highly. On the other hand, poor on-page SEO can impact your site’s rankings negatively. As marketers, helping search engines answer that basic question is one of our most important tasks. Search engines can’t read pages like humans can, so we incorporate structure and clues as to what our content means.

With keyword research, you identify the words and phrases (keywords) that people type into Google to help them find the answers to their questions or to solve a problem they’re facing. Incorporating these keywords into your content helps search engine crawlers understand what your content is about so that they can match it to the right search queries. When done correctly, On-Page SEO ensures that search engines can crawl and understand your website’s content, while also providing a great experience for users. Search Engine Optimization (SEO) plays a crucial role in improving a website’s visibility on search engines like Google.

Regular monitoring and updates are essential—at least once a month for routine checks. Conduct more in-depth assessments every quarter to ensure your content stays relevant and aligned with evolving search engine algorithms. Explore Backlinko’s array of in-depth marketing guides covering topics like off-page SEO, technical SEO, inbound link building, and more. Elevate your digital marketing prowess and stay ahead in the ever-evolving landscape.

• If people come on to your page and only see text, they will feel overwhelmed and leave.
• If Google saw your title said “How to Change a Tire” but your page just listed different types of tires, they wouldn’t rank your page for that keyword.
• To optimize for E-E-A-T, create high-quality, accurate content that reflects your expertise.
• For any case with linking, the anchor text should be specific to the page you’re linking to and contain the keyword it’s targeting.

Free website checker

Like title tags and meta descriptions that are too long, too-long URLs will also be cut off with an ellipsis. Just remember, having a descriptive URL is just as important, so don’t cut down on URL length if it means sacrificing the URL’s descriptiveness. You may recognize some auto-generated content by how little it makes sense when read — they are technically words, but strung together by a program rather than a human being. This understanding of on-page elements sets the stage for a detailed review through the checklist, ensuring each aspect is optimized to enhance your B2B site’s SEO and user experience. Though not a direct ranking factor, meta descriptions provide a summary of the page content.

Naturally, when a new post is published, it’s an orphan page to start with. If your page is targeting a specific term or phrase, make sure to include it in the URL. However, don’t go overboard by trying to stuff in multiple keywords for purely SEO purposes. It’s also important to watch out for repeat keywords in different subfolders.

When your audience spends more time on your page, it sends a positive signal to Google that your page is valuable. Google takes duration spent on your site into account when it ranks your site. If leads spend more time on your page, Google will rank it higher because it will believe your page is valuable for your keyword. Internal linking is crucial to keeping leads on your page longer. When you link within your content, you guide your audience to another page on your site.