With a free account, you can input a search query, location, language, and title, and it will generate an SEO outline that you can customize. It’s really helpful if you regularly write content briefs for others to complete. Like any generative AI content tool, double-check the output and add your own voice.

Use the Keyword Lists feature to create and save lists of keywords for further research. Add in your own relevance score for each keyword to further customize your list. Use the Rank Check feature to see if you are ranking on the first page for the keywords in your list. The links of highest quality have relevant keywords in the anchor text and come from trustworthy websites. But again, there are no hard and fast rules on how Google evaluates backlinks.

Connect All Your Data Sources in One Dashboard

Every time I log in, I find a hidden feature or report that makes me giddy. Beyond that, there are a few specialty tools worth picking up if you’re doing those types of tasks. After you pick your main SEO workhorse, I highly recommend SEO Anomaly you take full advantage of the free tools.

The Importance of Search Engines

It’s particularly valuable for businesses publishing regular content that needs consistency and efficiency. While the pricing is higher than many top Surfer SEO alternatives, the time savings and traffic improvements can make it worthwhile for serious content marketers. Writesonic calls itself your “24/7 AI Team” for everything SEO and content related. Unlike tools that only focus on one aspect, this one handles both traditional Google rankings and newer AI search engines like ChatGPT.

• Serpstat is a growth-hacking platform for SEO, PPC, and content marketing goals.
• Test Semrush for yourself with an exclusive 14-day free trial.
• Before you select the best SEO tool for yourself, you’ll have to evaluate your SEO needs.
• You can track your business’s mentions and audience’s sentiments on various AI search engines like Perplexity.ai and ChatGPT.
• Still, for managing the local side of SEO, BrightLocal is hard to beat.

It is a comprehensive SEO tool that comes with various features, including Site Explorer, Keywords Explorer, Site Audit, Content Explorer, etc. Over time, Semrush has added a few more tools to its offerings, including a writer marketplace, a toolset for agencies, and even a white-glove service for PR agencies. As your business expands and your SEO goals evolve, you may find the need to invest in a paid SEO tool. Fortunately, many free SEO platforms allow you to seamlessly upgrade to a plan with a set monthly fee.

Together, these features orient your page in the larger scheme of things. Particularly in link building, it can pass on the big picture of your website, so you can perform the right adjustments. Finding people to pitch your website to can also take up a lot of your time. But BuzzSumo is one of the best SEO tools for beginners to look for backlink opportunities.