We found that AI Overviews SERPs trigger 849% more features snippets, vs. non-AI Overview SERPs. For example, our list of top Google searches declined massively in 2021. It also has the same number of pages with an empty or missing meta description and thousands with a missing or empty H1 tag. To check that everything works as it should, install Ahrefs’ SEO Toolbar, type each URL version into your browser, then check the HTTP headers to ensure they all redirect to the same “master” version.

SEOquake

Digital marketers depend on tools that generate these insights, so we can learn what’s bringing traffic to a website, why content is plummeting on the SERP, and how copy on a page can be improved. Broken links are bad for user experience… which CAN hurt your SEO. Go through and fix each of these issues to improve your website’s performance. You can also click “Why and how to fix it” or “Learn more” to get advice on solving the issue. Covering site performance issues, internal linking optimization, and even international SEO. The entire point of this SEO audit is to improve your website’s performance.

You might be surprised, but there are many, many ways to create web links. If your site does not host adult or sensitive content and you believe SafeSearch is filtering your content in error, you can report the problem to Google. Occasionally, Google may flag a site as having explicit content, when none exists. This can sometimes happen when Google gets confused by your content. Furthermore, Google’s Search Quality Rater Guidelines supports this by encouraging raters to go to great lengths to determine the reputation of the author and/or publisher. Content by anonymous or low-reputation authors/publishers is often rated “Low” quality, while content from high-reputation author/publishers is often rated “High” or “Highest.”

(Make sure to tick the “Backlinks” option under “Crawl settings” as this is important for one of the checks in the template). Although not strictly an SEO audit, due diligence for internet based businesses inevitably requires auditing of their website and online presence. Mobile compatibility isn’t a standalone consideration for SEO anymore, it’s part of everything we do and as such needs to be integrated into any SEO work carried out.

Find and diagnose indexability issues

I can see everything I need to know about ALL of my sites right away. But overall, Semrush offers you more features at a similar price (depending on the specific plan you go for). And I can even see how much of their traffic comes from each keyword, and how much of their ad budget they spend on each one.

• One of the really helpful things about this audit tool is that it allows you to measure improvement.
• Determining which are most important and which items will help you rank better is an essential part of our plan.
• The core web vitals chart is especially useful, showing a detailed breakdown of your site by user experience ratings.
• If your rankings are falling, focus on an on-page SEO audit to find out how you can boost their performance.

They help us keep everything running smoothly, even if they’re not your typical SEO-specific tools. It tracks growth in search volume, social media conversations, and investment trends. This helps you find rising trends months or even years before they become popular. With Frase, you can easily check how top-ranking pages are structured. It lets you pull out key topics and SEO Anomaly build your own content outlines.

That’s why our SEO checker looks at a few key areas of your branding. Discover whether your pages load quickly for users and search engine crawlers and receive recommendations for speeding up your website. In the context of an SEO audit, thoroughly review and analyze search queries related to your website. Gain insights into user behavior, preferences, and intent by examining the specific terms users employ. This analysis aids in refining content strategies and optimizing for queries that align with the target audience’s search patterns.

With a significant number of users visiting websites on mobile devices, evaluating the mobile responsiveness will ensure you’re giving those users the best possible experience. Find out what’s holding your website back with Epiic’s SEO auditing services. Our experienced digital marketing team can also help with everything that comes after, including strategy, content creation, and UX design.