51% of smartphone users have discovered a new brand through mobile phone searches. Mobile optimization not only improves user experience but also helps with ranking. After Google introduced the mobile-first index, it has become essential to pass the mobile-friendly test. Once you’ve heard back from a few places, you’ll be able to start creating content and publishing it on their website.

Focus on a few keywords

You can see other keywords and phrases sprinkled throughout, such as “portability”. And sure enough, when you Google “laptop portability”, the post appears on page 1. Right away, you can see that “best laptops” is one of the post’s keywords. You want to include words people will search for throughout your content. Things such as bullet points and checklists make it easy for visitors to scan through your content. These can all be potential people with whom you may want to form relationships, which could eventually translate into link-building/guest-blogging opportunities.

But where you use your keywords is just as important as how many times you use them. Updating your GMB profile regularly with accurate and current information improves visibility and helps maintain customer trust. Continuous monitoring of your Google My Business profile is key to ensuring optimal performance and visibility. Ignoring local SEO can result in missed opportunities with local customers actively searching for services, leading to lost revenue. Positive customer reviews are critical as they not only build trust but also significantly influence GMB rankings.

What Yandex Revealed About Ranking Factors

Many of these link to product pages so you can continue your search or buy the item you’re interested in. On a mobile device screen, you can also outline any part of an image, even if it’s not preselected by Lens, to trigger related results and dive deeper into what’s in an image. One futuristic feature that Google has already rolled out is its AI-powered Google Lens technology. It lets users identify objects of interest within images as they look through image search results. For now, the Lens feature works only from image search in mobile browsers, not in the Google app. It’s no wonder the search engine continues to invest in new features to improve the Google Images user experience.

• Once keyword research is done, try incorporating long-tail (more specialized phrases) and short-tail (broad terms) keywords.
• The Robots.txt generator from SEO Book helps you to generate the required code in seconds so that you can add it to your site.
• • It assists search engines to know the image and index it appropriately.
• This allows Google to see the relationship between your content and visualize your site in terms of subtopics.
• Each location page should have a canonical tag pointing to itself, signaling to search engines that it is the original content.

You also can verify your contact information, ensuring that customers can reach out to you successfully. Make use of Google Business to add images, monitor reviews, make posts, and more, creating a listing that has unique aspects to set it apart from competitors. LSI is the process search engines use to find related keywords in addition to your main keywords. If your site isn’t optimized, it’ll hinder the user experience, adversely affecting your ranking. And these days, any website builder will be mobile optimized out of the box like Hubspot’s free blog builder.

It’s worth considering that there are many reasons why Google would downplay the importance of links, such as to reduce link spam. SEO Anomaly Google is not going to outright claim that links are a surefire ranking factor if they can be so easily manipulated. Yes, it might be technically possible to rank without links, but more often, links do improve ranking.