Like the Google algorithm, Moz’s domain authority algorithm ranks websites from 1 to 100 based on a number of factors like backlinks, root domains and the history of your site. That’s why it’s important to consider our Facebook Page ranking on Google. When you clearly define the structure and meaning of your content with star ratings schema, search engines will better interpret your page. Secondary keywords are incredibly important because they help you cast a larger metaphorical net into the search engine sea. Secondary keywords should be closely related to your focus keyword SEO Anomaly and have the same intent. All of these keywords add depth to the article while also supporting the main topic and keyword.

Knowledge Graphs: What They Are & Why They Are Important for Search Engines & Small Businesses

• Not only do most people learn about local businesses online, but 84% of Google users conduct local searches on a regular basis (think “hvac repair near me”).
• Moreover, the tool is SEO-friendly, meaning that the content on the widget does not hamper the website’s loading speed.
• On top of that, tracking your rankings can provide you with valuable insights into the level of competition and the potential for success in your target markets.
• If you’re hungry for more, we have documentation about how Google discovers, crawls, and serves web pages.

The practice of keyword stuffing—using a keyword and synonyms as much as possible to rise on a SERP—will actually hurt your SEO. There are now more searches conducted on mobile devices than on laptops. Though this varies somewhat by industry, it has enormous implications for how your site ranks. In general, if your site isn’t mobile-friendly, it will lower your Google ranking. Mobile users will click away from your site faster if it doesn’t work or load properly on their devices, which will hurt your rank.

The power of form analytics in improving user experience

For every image you add to your content, include an “Image ALT tag”. Featured images, such as those residing at the top of your article or labeled “Featured Image” in WordPress, should use your keyword phrase to build on your keyword emphasis. You guessed it – keyword discovery is hands-down one of the top SEO ranking factors.

You can use other tools, such as Followerwonk or Buzzsumo, to find influencers and apply the same technique. That gave us an idea—a content strategy that can be endorsed by many influencers (with a gazillion followers). Followers and browsers will follow your link, and your site traffic will multiply like crazy. From this point on, help people, but link back to your article or site when you do so. A simple way is to pay a PR agency like PR Serve, who has a performance-based pay model, allowing you to pay it only when it gets you press.

I pair it with one of the no-login solutions below so I can quickly check a page’s ranking while GSC covers broader metrics. I’ve always felt that if a rank checker tool is too slow or forces you to jump through hoops, it isn’t worth the hassle—especially when you have plenty of other SEO tasks. Ideally, you want to find terms that have a keyword difficulty under 50, and in the most ideal situation, under 40. This means that current analytics suggest that you have a good shot at being ranked for such terms. When you feel your readers would benefit with deeper information on a particular topic that is available on another website, link to it.

Google’s algorithm has become adept at spotting “keyword stuffing” and penalizes pages that use keywords excessively, in ways that interfere with the reading experience. A good way to avoid being penalized for “keyword stuffing” is to read your copy aloud — if your keyword use sounds unnatural, you may get flagged for stuffing. To correct this, you can replace your focus keyword with secondary keywords you want the blog to rank for. Quality is far more valuable than quantity when it comes to your website. If you have a large number of pages that aren’t delivering value to your audience, they could be harming your rankings. Having too many pages on your site can lower your site speed — a key ranking factor for Google.

Conducting regular SEO audits is vital for improving your Google ranking. These audits evaluate various aspects of your website, such as content quality, keyword usage, backlink profile, and technical SEO elements. By identifying areas that need improvement, you can take proactive steps to enhance your website’s overall performance. Building a solid presence within online communities is another effective way to improve Google’s ranking. Joining relevant groups or forums related to your industry allows you to connect with potential customers and establish yourself as an authority in your field.