Core Web Vitals are website performance metrics introduced by Google to measure and evaluate user experience. Then, if you set the “Intersect” to “2,” this shows queries that at least two of the targets rank for. These are probably important subtopics if more than one page is already ranking for them.

By focusing on local SEO, you can help nearby customers find your business easily online. A link from a big, well-known site in your field is worth more than lots of links from small, unknown sites. Remember, use keywords to improve your content, not stuff them in unnaturally. They’re crucial for making sure your website shows up in relevant searches. Please keep in mind that all comments are moderated according to our BHS Links privacy policy, and all links are nofollow.

Do you know what your target audience actually wants to know about the topics that you plan to write about? You might think that they already know all the basics about a topic like influencer marketing and want to know all the in-depth details or vice versa. Expertise refers to the credibility and experience of your author(s).

➡️ Google Search Console

Just as we know not all links are equal, not all pages are equal either. Taken together, this strategy can improve the relevance of your site and pages for multiple queries. A huge hunk of Google’s job is simply spent trying to figure out what your content is “about.” This is easy for humans, but hard for computers. To accomplish this, they employ a lot of advanced techniques like Natural Language Processing (NLP), phrased-based indexing, and machine learning. Number 8 on the checklist seems like a small thing, but it makes a world of difference.

(used by our 400K customers)

• Choose accurate business categories to help Google understand your services and match you with relevant searches.
• So, if your page takes too long to load, users can leave it without getting any information.
• If your embedded video is hosted on YouTube, Google often shows a video rich result even in the absence of VideoObject schema markup.
• For instance, almost all of the “best headphones” results specify the year in their titles and descriptions.

Guest posting is one of the most effective link-building strategies because it provides the other website with something of value, free of charge. It is easy for a site owner to reciprocate your offer by allowing you to link back to your site because it doesn’t cost them anything. Look for websites in your niche that accept guest posts and come up with a list of potential topics you could write about. The Google Play feature graphic serves as a still frame for a preview video should an app decide to use it. It’s visible on the app’s store listing and in expanded view in search results. Its primary purpose is to entice users to open the video, a highly relevant medium for driving downloads on the marketplace.

Of course, it also makes a lot of sense to include your website in your bio – and to post links to your blog’s content. That way, you’ll hopefully get some people clicking through from social media to view your website. Google provides lots of free tools that can help you get your website to rank higher on Google—and get your blog posts driving more traffic.

Understanding How Google Works

Search faces a similar challenge, because the internet includes huge amounts of spam that, if not dealt with, would prevent us from showing the most helpful and relevant results. We employ a range of spam detection systems, including SpamBrain, to deal with content and behaviors that violate our spam policies. These systems are constantly updated to keep up with the latest ways that the spam threat evolves. Our ranking systems are designed to work on the page level, using a variety of signals and systems to understand how to rank individual pages. Site-wide signals and classifiers are also used and contribute to our understanding of pages. Results don’t always come immediately—but if you trust the process and consistently try to improve your SEO, you should see incremental results in time.

The good news is there are keywords related to “iphone” that may be more attainable. After all, you sell iPhones, and your target audience is interested in them. Which is a strong indicator that searchers using this keyword probably want to see product roundups from peers and health experts. It’s important to understand that these listings are often called citations in the SEO world. Reducing your bounce rate keeps visitors on your site and encourages them to engage with your content.

At the same time, it helps in increasing the likelihood of ranking well on Google and attracting relevant traffic. Regular updates and alignment with Google’s E-E-A-T guidelines (Experience, Expertise, Authoritativeness, Trustworthiness) are also crucial. Remember, it’s not just about the quantity of backlinks but also the quality.