And when they search for what you offer, they’re seeing your competitors first — even if your business is the better choice. In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers. Make it easy for them to come into the site and know exactly what you’re about.

Original content systems

• Now that you have everything else in place, let’s talk content marketing.
• Go to the “Search Results” report in Google Search Console, click the “pages” tab, then sort the results by clicks from high to low.
• If your blog’s name is used by other websites, though, or the name is a common phrase, your blog might not show up on the first page – even though it’s being indexed.
• Implementing schema markup and utilizing internal links are two effective strategies to improve your website’s ranking on Google.

After all, what’s the use that your target audience stumbled upon your site via an online search, but didn’t actually visit your website? Sure, you can still use synonyms, but you’ll need to use LSI keywords too. The reason for this is that search engines evolved over time. Nowadays, you no longer need to be guilty of keyword density just so that Google will grasp what your page is all about. If for some strange reason you don’t have HTTPS yet, make it a priority to get an SSL certificate in 2024 to authenticate the identity of your website.

Improving existing rankings first is often a good idea, especially for keywords that rank on the second page. If you’re on page two, Google already views your page positively. You just need to outperform the competitors ranking above you. Many search engine results pages (SERPs) have SERP features, which display content in various formats.

Focus on on-page SEO

Addressing these SEO Anomaly components can significantly impact your rankings. Technical SEO ensures that search engines can easily crawl and index your website. Check for broken links, as these can hinder indexing and negatively impact your domain authority. Regularly audit your site to fix any technical issues that may arise.

Data-driven research is crucial, especially for those new to any app marketplace. They increase conversion rates, positively impact organic search results, and increase the likelihood of an app being featured on Google Play. Google Play ratings and reviews tremendously impact downloads but require establishing long-term communication with your users. However, it’s an effort that will surely pay off, as simply being responsive may ensure higher star ratings overall.

SEO Client Management

You can try every single one of them – from building links to creating quality content or optimizing user experience. Plus, we’ve provided links to Google’s guidelines and documentation to ease the process for you. On-page SEO optimizes individual web pages to improve search engine rankings and attract more organic traffic. You’d build your content strategy around those keywords, creating valuable insights-rich blog posts, videos, and infographics. Header tags play an important role in organizing your content hierarchy while also helping search engines understand the structure of your page. Use header tags (H1, H2) appropriately to separate sections and subtopics, making it easier for both users and search engines to navigate your content.