Improving your page speed can also lower your bounce rate which shows to Google that people are trusting your site. If your Google My Business profile closely links to what your target audience typically searches for, Google will find it easier to match your profile to the right searches. Also, if your business has more Google reviews, it can help to boost your local ranking on Google. In fact, nowadays, you’re more likely to see videos pop up in the form of video carousels in the search results than in the past.

As you can see, the Page Authority of the ranking sites is much lower and there are much less links pointing to these top 10 sites in Google. Yes, you want to mention your keyword in your post, but don’t go overboard! Mentioning your keyword once or twice in your article is sufficient! If you start mentioning your targeted keyword in every paragraph, this is called “keyword stuffing” and Google could actually make you rank lower because of it. So, don’t shoot yourself in the foot by overusing your keyword – a couple of times is just fine. Be sure to read to the end, as I include specific keywords that I am ranking for, how much traffic I get from them, and how you can do the same.

So, what did I do once I found this potentially easy to rank for keyword? You can see the article I wrote about niche business ideas right here. The process of knowing nothing 10 years ago to now using SEO as a way to drive my full-time business is still astounding to me.

See historical rankings for any keyword

While optimizing your Shopify store for search engines is a crucial step towards achieving online success, it’s just the beginning. This Shopify app helps you target the SEO issues that are worthwhile to fix, helping you save time and money while still improving your SEO. The above technical search engine ranking factors have to do with your website as a whole, while these next ranking factors are more page-specific—hence the term on-page SEO. These tactics have the potential to improve your rankings in search engines. It depends on factors like the keyword’s competitiveness, your website’s authority, and the quality of your content. Generally, it can take a couple of weeks to a month for a blog post to rank prominently on Google.

• To find topics people are searching for, you need a keyword research tool like Ahrefs’ Keywords Explorer.
• In this example, there are millions of pages to look through, so it’s worth filtering the report by Domain Rating (DR) or referring domains to exclude “low-value” opportunities.
• Nicole is a content writer with over sixteen years experience and flair for storytelling.
• To find out, we looked at the correlation of page authority (measured by Ahrefs URL Rating) and rankings.
• Your next step is to learn more about SEO—by investing more time into optimizing your blog, you’ll get your content to rank higher on Google (faster).

Google uses alternative text (alt text) to understand the subject matter of an image. They can also help your images rank in Google Images and get traffic too. Rather than just reaching out and asking the author to add a link or make the link “clickable,” think about how you can help improve the content and make it beneficial for the author.

How to Add Signatures to a Google Form

You can do many things to rank higher on Google, but it makes sense to start with the easy ones that are within your control. If those don’t move the needle, invest in more challenging things like link building. To solve this problem, redirect weaker pages about a topic to the strongest one. This consolidates backlinks and creates a page more capable of ranking.

With this setup, your top ranks will be visually distinct, making it easier to spot trends or exceptional performance at a glance. Conditional formatting can be particularly handy when dealing with large datasets where spotting numbers manually would be like finding a needle in a haystack. Going at it manually as BHS Links your list of products – and customers – grows becomes harder and harder. With developing machine learning tech, eCommerce automation is a must if you want to compete, and SEO is no different. But, as we mentioned earlier, you don’t want to go overboard with apps, as this can slow your site, which harms Shopify SEO. Last but not least, you need the right tools and apps if you want to upgrade your Shopify SEO and rank #1 on Google.

If not, see it as an opportunity to repurpose some of your older content so that it’s more in line with what your target audience is currently searching for online. Backlinks (links posted on a third-party website that link back to your website) play a massive role in Google’s algorithm. So, one of your main goals should be to get visitors to share your posts on social media. And, you can only expect visitors to do that if you post high-quality content regularly. But for those blog posts that you want to rank higher, stock images and empty graphics are not going to cut it. You need images that illustrate concepts, add value, and match the intent of the keyword.

Finally, all of this is confirmed by seeing how many “Juice Page Links” there are (final highlighted column above). This was simply meant to drive home the significant importance of keyword relevancy over links and page authority. You can read about the entire “Spencer Likes Honeycombs” case study here. However, if you look at the keyword, “Niche Business Ideas”; the results are much less authoritative. This means it would be easier to rank for than the keyword, business ideas (example provided below). Domain Authority and Page Authority are terms used by SEOmoz.org to quantify how authoritative a site or page is overall.