Just as we know not all links are equal, not all pages are equal either. Taken together, this strategy can improve the relevance of your site and pages for multiple queries. A huge hunk of Google’s job is simply spent trying to figure out what your content is “about.” This is easy for humans, but hard for computers. To accomplish this, they employ a lot of advanced techniques like Natural Language Processing (NLP), phrased-based indexing, and machine learning. Number 8 on the checklist seems like a small thing, but it makes a world of difference.

Whether it’s adjusting the format, adding supplementary data, or integrating with other tools, customization can enhance the usability and effectiveness of your rankings. For example, our guide to YouTube tags is one of our top posts with around 2,400 search visits per month. But unfortunately, it doesn’t appear in Google’s “videos” tab because we don’t yet have a video about YouTube tags to embed in the post. In terms of search, discovery, and engagement, captions are one of the most powerful pieces of data out there. The internet is text-based, so your video is going to stay hidden from search engines unless the text attached to it can be picked up.

Optimize your site structure

For instance, optimizing content to appear in featured snippets can significantly boost traffic. Engaging with related questions linked to your keyword can also capture additional search intent. Keeping an eye on these elements is essential for maximizing your SEO efforts and capturing organic traffic effectively. Once you have your list of relevant keywords, the next step is conducting a thorough keyword search and analysis. Free and paid tools are available to help assess how your keywords are performing. For instance, consider using Serpple for monitoring keyword positions and historical ranking data.

So far, we have discussed 3 ranking factors on how to rank on Google. Next, we will look at how to optimize website level factors to improve website ranking. Let’s get started with our first ranking factor, i.e., choosing relevant keywords. These provide tips on how to search in ways that might lead to more helpful results.

Use Google Posts to announce sales, events, or quick updates. Each post typically stays visible for a week or so and gives people a reason to engage with your listing. Your application will get reviewed and approved, and you’ll get an email notification.

➡️ Redirect with Correct Links

• Focus on building quality backlinks from credible sites to boost your domain authority.
• I call this list my “how to get my business on top of Google search” questions.
• Fixing broken links and page experience is another necessary element of an off-page SEO checklist.
• Check out my guide packed full of actionable SEO tips to increase your rankings.

It organizes content into intent-oriented categories such as Watch, Listen, Shop, Food, and Social. This organization BHS Links helps users quickly find relevant content from various apps without navigating through each one individually. Custom store listings on Google Play are unique versions of your app’s default page.

Using Google PMax To Maximize Ad Performance

Although Google primarily makes its money from Google Ads, they are still focused on helping both large and small businesses achieve higher rankings in organic search. They do that, for example, through tools like PageSpeed Insights, Google Analytics, and Google Search Console. I recommend that you use all of them, but especially tools like Search Console because it is directly tied to how Google sees your website and the errors it finds on it. Imagine this – A user is using Google Search with your target keyword. They see your web page on the Google Search Results Page and click on it.