Like the Google algorithm, Moz’s domain authority algorithm ranks websites from 1 to 100 based on a number of factors like backlinks, root domains and the history of your site. Early on in our blog’s history, over 2/3rds of our website traffic came from 2 articles—our only 2 articles to consistently rank #1 during that time. To ensure that your site continues to rank well, check if your old content is decaying — especially blog posts with dates on them. To do this, you can use Google Search Console and see which pages have lost, clicks, impressions, or rankings. Then, prioritize the posts that are losing the most traffic and start updating them. Good content has the best chance of being viral content, and Google rewards content virality heavily in its rankings algorithm.

Despite people spending more time online, there’s lots of information to consume and only the best results attain engagement. While these visuals can help add value for your readers, they also provide GREAT opportunities to build backlinks as they’re highly shareable. But when it comes to measuring the results of SEO marketing, NOTHING beats organic traffic. And this page links to helpful content about keyword research, content, and more.

• It will also help you see which pages are slipping in rankings so you can prioritize improving those.
• But a closed-caption file delivers a text-based transcript of your entire video and opens it up to search engines.
• In general, your anchor text should describe the page you’re linking to.
• And calculate a personal keyword difficulty (PKD %) score for each one.

9 Track and Monitor Results

As with any PPC campaign, Ads appear on a Google Maps SERP above the organic results, usually one or two at a time. If you want to run an ad for your business on Google Maps, you need to claim your business through your Google Business Profile account and create a Google Ads account. Even though some experts say that the role of citations as a ranking signal declines every year. High-quality backlinks have always been important for SEO, and local search is not an exception. With this in mind, you SEO Anomaly have to make sure the reviews on your business are numerous and do contain keywords. And to encourage your customers to use the needed keywords, consider asking for reviews of specific products or services of yours.

The Top 10 Google Ranking Factors for 2024 (+How to Optimize for Them)

For smaller niche sites on the other hand, I DO manually build links…its a different strategy. I’m trying to soak everything up, researching keywords and focusing on creating quality content. Well, as you can see highlighted in the image above, I am now ranking #2 in Google currently for that keyword! However, because others read my article and liked it, you can see that the page does indeed have 48 page links.

Get detailed ranking reports for up to 10,000 keywords

Verifying your business with Facebook shows you are a legitimate business. Google has not indicated that having a verified page will increase your rankings, however, it does show that you are authentic. A Facebook Business page is for your business, your fans will like your posts and you have no limit on the number of likes on your page.

After all, you sell iPhones, and your target audience is interested in them. Which is a strong indicator that searchers using this keyword probably want to see product roundups from peers and health experts. It’s important to understand that these listings are often called citations in the SEO world. Reducing your bounce rate keeps visitors on your site and encourages them to engage with your content.