We successfully launched our new product – Vermicelli – at a Bloggers Meet in Kochi. The meet was led by renowned Chef Regi Mathew and the Product Development team at Eastern.

Chef Regi Mathew, along with the team at Eastern, showcased the versatility of Eastern Vermicelli through an interactive live cooking session. The team also sampled innovative dishes like Ulli Vada, Biryani, and other dishes made with vermicelli.

Vermicelli has been launched as a part of a strategic direction to become a complete foods company.