Taking a data-driven approach helps refine your strategies and enhances your site’s visibility. Use tools to analyze monthly search volumes for relevant keywords. Consider focusing on long-tail keywords, as they often have lower competition and can drive more targeted traffic.

Add internal links from other relevant pages

All of the content produced brought in organic traffic and backlinks. This eventually contributed to high domain authority, meaning that now Google knows this domain is trustworthy and will rank it faster. Backlinks and links from other websites to your site remain a significant Google ranking factor. Fixing broken links and page experience is another necessary element of an off-page SEO checklist. Firstly, from a technical SEO perspective, many broken links can signal to search engines that your site is not well-maintained, potentially leading to lower rankings.

So instead of ranking for a single keyword, let’s start with a keyword seed that grows into a theme. In truth, there are thousands of articles, guides, and tutorials published about SEO every year. Most of these guides are either very introductory or broad, or go to the opposite end of the spectrum and cover a very specific topic. These are a set of links shown below the main URL in search results. Although you can’t directly control which site links Google will show for your website, you can help them pick the right ones with internal linking and other SEO practices.

A backlink is a link to SEO Anomaly your page that comes from another website. A page with a lot of links pointing back to it indicates to Google that the particular page is providing exceptional value, and is coming from a credible website. But one link from one quality domain is much better than multiple links from several low-authority websites.

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Here are the top three tools we recommend using to monitor Google ranking. Grab a free preview of my new book Digital Threads, the definitive modern marketing playbook for digital-first entrepreneurs and small businesses. We should strive to work as authentic business owners, providing massive value to our audience. Word of mouth marketing is the best form of marketing a business can have.

• Their Position Tracking tool works alongside their other offerings, allowing you to monitor your rankings while also analyzing new keyword opportunities and competitor strategies.
• It guarantees that customers are satisfied with the page browning experience.
• You can tell if your site is already using HTTPS by checking the loading bar in your browser.
• These elements will help you bridge the gap with competitors and position your content to be featured by Google.

It guarantees that customers are satisfied with the page browning experience. Check our guide on how to build backlinks via guest posting to learn this tactic more precisely. The most effective way to get naturally looking backlinks is guest posting. Therefore, you combine all the points we’ve mentioned above and can rank higher.

If you are currently ranking for a keyword, the URL of the ranking page will be present. When you click on the SERP Competitors button for a keyword, you are taken to a list of the top 100 ranking pages for that term. SERanking also has a suggestions box that you can quickly use to add keywords to the list.

Before we get into the strategies, let’s make sure we’re on the same page about what an optimized Business Profile looks like and why you need one. To help you visualize what you’re striving for and why, let’s take a look at a mockup of an incomplete Google Business Profile versus a complete and optimized one. First, define KPIs that align with your goals, such as organic traffic, conversion rates, and engagement metrics. These updates can significantly impact your website’s rankings, making it essential to stay informed to avoid penalties. Next, add contextual links across all the essential pages of your website. Keywords are still important for rankings, but subject relevance is equally important, and one of the ways to accomplish this is through a good website architecture.