At Ahrefs, ranking potential means it’s viable for us to rank in the top three with our available resources. Scoring a keyword depends on how valuable it is for your business. So there’s no right way of scoring it—a “3” for you may be a “1” for others. A keyword’s business value, or business potential, is how easy it will be to pitch your product while covering a given keyword.

Want to Make Google Love Your Site? 🔎

“Choosing a singular keyword to target across metadata and headings is more fruitful than targeting an umbrella of SEO Anomaly keywords half-hazard,” advises Scherner. This isn’t a nebulous concept that marketers have to guess at and hope for the best. As the world’s largest search engine, Google has put out extensive information on what it considers when judging content quality.

Make sure it’s mobile-friendly

The traffic quality and how you engage visitors once they land on your site are also major determining factors in whether they turn into customers or not. Keep in mind that driving more traffic to your site isn’t the only key to business growth. Our study of over four million Google search results proves it. Results showed that the first organic search result receives 27.6% of all clicks. The number falls down to 15.8% for the second result and 11% for the third. Google uses a multi-step process to discover, store, and rank web pages.

It involves identifying the terms and phrases that potential customers are searching for and incorporating them into your website’s content to improve visibility and rankings. Understanding SEO basics is key for anyone looking to succeed in digital marketing. “Keyword research tools don’t usually give accurate search volume estimates, so don’t be afraid to target ‘zero volume keywords.’ ”If they’re highly relevant to your target audience.

Optimize Content for Google SEO

We’ll explain how to reach out to these websites in more detail later. Export this report by clicking the “Export” button in the upper-right corner. To find them, go to Organic Research, enter your domain name, and click “Search.” By understanding what’s already working for others, you can build upon their success.

• Most website platforms (like WordPress and Wix) create sitemaps automatically.
• With over 3.6M monthly visitors from just SEO (8.4M/month total according to SimilarWeb), Angi has mastered the “near me” service types of keywords.
• For non-ecommerce sites, these are usually things like your home page, your services pages, or any pages with demos or other offers.
• In order to show a high ranking on a Google search result, you must make sure Google can find your website.
• In this guide, you’ll learn the essentials of each area, plus how to explore them further when you’re ready.