Those are the tasks that you should first tackle when starting with the optimization of your website. Start by generating ideas from competitor analysis and your current rankings. Evaluate these keywords based on search volume and difficulty and consider the user’s search intent. Tools like Ahrefs and Semrush are invaluable for this process.

Seobility’s content audit covers both “Content that appears on several pages” (also called “common content”) as well as “duplicate content”. Although as I mentioned before, I recommend updating any internal links to point to the new page. …I’d still recommend updating any internal links to point directly to the new URL. The Seobility SEO audit highlighted a number of problems with this site’s internal link structure. Remember this alt text will also be the anchor text for your featured images. So I would recommend just using your “main” keyword for each of them.

Best free technical SEO tools

• Generate more leads straight from your website with your own Embedded SEO Audit Tool.
• Which is part of Google’s overall ranking systems, and was introduced in 2015.
• You can go beyond just Semrush data by connecting 20+ other marketing data sources to further enhance your reports.
• This level of granularity lets you fully customize your SEO reports to make them visually appealing and easy to understand.
• There, you’ll see a list of 404 error pages that indicate broken links.

When you conduct your SEO audit for 2025, check that your site is mobile-friendly. This means that mobile-friendly sites rank higher in search results. So for WebFX, branded keywords would be something like “WebFX SEO services.” Once you have the results for your company, look at what pages are included in the results. An example of a long-tail keyword is “bakeries near Harrisburg, PA.” This specific keyword will attract leads interested in bakeries near Harrisburg. Similarly, other long-tail keywords help you drive more qualified leads that are looking for your business. Just plug in your domain, go to the Best by links report, and add a “404 not found” filter.

Structured data

For example, a technical SEO audit helped BetterVet, a mobile veterinary service, fix critical site errors affecting the crawling and indexing of their content. With a technical site audit, you can check how easily search engines can access, crawl, and index your pages. So basically SEO audits help you assess your website’s ability to appear in search engine results pages. It ultimately shows you how well your site is optimized for search engines like Google and whether there are any issues with your site. Finally, a website audit finds issues that are hurting your SEO and conversions such as broken links, hidden content, and long page load speed times.

Backlinks can help you rank better for keywords that matter the most to your business. The higher you are in the SERPs for relevant keywords, the more valuable traffic you can get to your site. HTML sitemaps have links to every page on your site and can help both people and crawlers find pages that might not have internal links pointing to them.

To do this, go to the Mobile Usability report in Google Search Console. It will tell you whether any URLs have errors that affect mobile usability. If your traffic’s gone to zero, you may need to check for a manual action.

For quick implementation, choose an established agency with a solid team. WebFX, for example, features more than 500 digital marketing specialists, which allows us to update your website fast. As a result, your site can start performing and driving revenue sooner. Like other services, you can expedite SEO audits — but it’ll cost you. If your company doesn’t mind waiting for your SEO audit report, then you don’t have to worry about this factor.

Essentially, orphan pages are lost pages, no longer connected to the internal linking structure of the website. To find all broken links on your website, scroll down to Broken links in the Links section of the Site Audit module. Check out the blue nodes for redirects and the red ones for broken links. And if you see any lonely grey nodes hanging around, those are your orphan pages. In the Site Audit module, explore the Indexing and crawlability section, namely Resources with 4xx status code, Resources with 5xx status code, and 404 page set up correctly. For that, select List Mode in the project creation dropdown SEO Anomaly menu.

So you can fix them before these issues impact your website traffic and revenue. The tool sorts issues by category (like website security and duplicate content). We run a fresh site crawl, review top pages, and optimize them to keep our search rankings high. This analytical approach has helped us maintain top rankings and grow organic traffic by 20.50% year over year. Backlinko uses these tools for in-depth SEO audits every year.